Key Account Management

Course Description

This course examines well recognised and proven Key Account Management Tools, concepts and methodologies for application in today’s business environment.

Participants are asked to bring with them all the information, files, data etc that they have in relation to an existing (or prospective target) Key Account where they already enjoy a business relationship but where there is scope for growth.

These accounts are worked on during the course and a ‘battle plan’ is developed for each. This workshop is a practical programme.

This Course Suits

Anyone who is (or will be) involved in managing Key Account relationships and wants to develop their competence in this area

What Participants Will Gain From This Course

1. The knowledge to develop a strategic approach to the Key Account Management of Key Customers
2. The ability to examine a range of practical Key Account Management tools that can be employed immediately post programme to generate consistency of best practice
3. The skills to improve overall business performance in Key Accounts

Course Dates

Duration

1. 2 day

Crawley

1. Wed 11th - 12th June 08
2. Wed 13th - 14th August 08

Enquiries

Email: hradmin@itwcp.co.uk
Telephone: 01293 441987